Friday September 12th 2003
Tuesday September 30th 2003
A container is at the same time a beautiful sculptural object and a banal box for shipping things around the world.
More often than not we just see the box. The container has become the symbol of Rotterdam's role as the largest European port, a place through which goods and things pass on their way to or from Europe.

It is fitting then that the name of Rotterdam newest box of ideas and creativity links itself to this long tradition of the good old import and export. We invite you to have a long, hard look at the box, but make sure you have a good rummage around inside. You will find over 20 projects and articles.

This year's Rotterdam Festival sees the launch of Container the new visual culture bookazine showcasing interesting developments in contemporary visual culture in a no-nonsense way. Developed by a dynamic team that includes Lenny Oosterwijk, Pieter Schol (former art director of Rails) Jan Mol (publisher and creative director of Ad!dictmagazine) and MAMA's own Boris van Berkum. The aim is to develop Container into a regular, quarterly publication.

The programme of the annual festival 'The Remarkable World of Witte de With' and the neighbourhood of De Cool -where all these festivities take place- are the starting point of Container's content for this, the zero issue. For example the humorous item about Illustrator Fiep Westendorp, the subject of an exhibition at Kunsthal, is counterbalanced by a darker story 'Bullit' dealing with the facts and the miracles of a shoot-out that took place in the neighbourhood last year.

Thirty-five artists, photographers, stylists, illustrators, columnists, journalists were challenged to take on a project for Container.

The direction of the editorial board has been hard-nosed. No place for compromise; fashion shoots have been re-shot. The unexpected sponsorship breakthrough of 20 kilos of pork has resulted in the world-premiere of 'Shoarma Carving'.

Container creates chances for collaboration: The Rotterdam illustrator-collective "Antistrot" meets its Antwerp Twin on six pages in "Meat Market".