HUMAN BRANDING:    12 Sep 2003 - 30 Sep 2003

2010

• (I Can) Feel the Pulse
• Raamproject III
• Etcétera…
• Reclaiming the Street
• Window reportage II
• Muddguts Meets Homebase
• Window reportage I
• Colour your voice, come vote at MAMA's
• Don't Worry, Be Happy

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Human Branding opens at 19:00 on the 12th September 2003 at Showroom

Human Branding is a reading, not a battle cry. Human Branding is a way
of communicating, not a manifesto. Human Branding is a mechanism, not a position.

Human Branding is an examination of the ways in which some contemporary artists use figurative human(oid) forms in a logo-istic way, a way of rapidly communicating complex information to us in the same way that many other logos or trademarks might.

Human Branding consists of:

Exhibition - Showroom MAMA

Featured Artists:

• Luuk Bode
• Barrett-Forster
• DJ Chantelle
• Jemima & Dolly Brown

Exhibition - Human Branding will take place at two locations
showroom MAMA,
Witte de Withstraat 31
and in the windows of the cormer building of the Witte de Withstraat and the William Boothlaan

The exhibition includes a number of completely new works developed in collaboration with MAMA for a world premiere showing to coincide with the Rotterdam Festival 2003.

Publication - "Human Branding"

" A bizarre mutation between a fashion mag and National Geographic"
A 96-page document containing the essay "Human Branding" illustrated with colour images throughout. Design by 75b.

"Human Branding is available from Showroom MAMA, the Container shop (on the Witte de Withstraat) and a range of selected outlets.

Talk - "Human Branding"
Sunday, 14th August, 15:00
Museum Park Kerk
Museum Park 1 (across the street of Museum Boijmans)

Ken Pratt, curator of "Human Branding" will be giving a fun lecture on the topic of Human Branding, based on his text for the publication, covering the key themes. Don't worry about falling asleep from boredom. There will be plenty of pretty pictures to look at. We promise a lecture like nothing you had at school.