Manique Hendricks finished her bachelor in art history at the University of Amsterdam in 2015 with a thesis and an exhibition in 37PK about post-internet and the notion of authorship online. Is currently doing her masters in museum conservation and works as a project assistant at the Stedelijk Museum Amsterdam. In addition, Manique works as a freelance curator and organizes exhibitions with the Sugar Pop Institute.<br />
Manique Hendricks finished her bachelor in art history at the University of Amsterdam in 2015 with a thesis and an exhibition in 37PK about post-internet and the notion of authorship online. Is currently doing her masters in museum conservation and works as a project assistant at the Stedelijk Museum Amsterdam. In addition, Manique works as a freelance curator and organizes exhibitions with the Sugar Pop Institute.
Jason Page is an artist and designer who graduated from Design Academy Eindhoven. He previously worked at the advertising agency KesselsKramer and just finished a residency at Atelier van Lieshout where he used the title of his show #AmericanInResidence to archive the residency and made a t-shirt series with his best Instagram pictures.<br />
Jason Page is an artist and designer who graduated from Design Academy Eindhoven. He previously worked at the advertising agency KesselsKramer and just finished a residency at Atelier van Lieshout where he used the title of his show #AmericanInResidence to archive the residency and made a t-shirt series with his best Instagram pictures.
Maarten Brinkerink works at the R&D department of the Netherlands Institute for Sound and Vision as an expert in public participation and innovative access. He develops projects, strategies, and policies that harness the power of technology, open access, and participatory culture.
Maarten Brinkerink works at the R&D department of the Netherlands Institute for Sound and Vision as an expert in public participation and innovative access. He develops projects, strategies, and policies that harness the power of technology, open access, and participatory culture.
Matthijs Booij co-founded Patty Morgan for artists to sell their work online, and he started the website onthousanddrawingspensionplan.nl with which people can secure his pension by buying his drawings through the internet.
Matthijs Booij co-founded Patty Morgan for artists to sell their work online, and he started the website onthousanddrawingspensionplan.nl with which people can secure his pension by buying his drawings through the internet.
Expert meeting
$ Art Work Pays Off €
Come and talk about social media’s influence and its possibilities for your artistic practice, with peers and experts from the IRL art world.
From 
Thursday June 15th 2017
until 
Thursday June 15th 2017
15 June 19:30 – 22:00
Location: 
Auditorium at TENT/Witte De With
With contributions by: 
Jason Page, Matthijs Booij, Manique Hendricks, Maarten Brinkerink & Tommy Ventevogel
Curated by: 
Marloes de Vries
Imagine this. You wake up one morning, and Lena Dunham has reposted an image you put online, with 3000 likes and counting. I’ve made it, you think, I’ll be a well-known artist earning $€$ via social media in no time. Then you upload your next pic and anxiously wait for the likes to stream in, but nothing happens. As the endorphins fade, you realise that an exposure sandwich has no nutritional value.
Want to know how to ride the social media wave? Looking for ways to earn $$$ online? Wondering whether your work is instantly likeable? If so, then we are here 4 you.
On June 15, MAMA organises an expert meeting that addresses the question: how can I to move past the ephemerality of social media and claim a space in the IRL art world? The meeting divides this question into four subjects, discussed in critical and practical sessions. The critical sessions delve deep into social media’s influence on art and the context it provides. The practical sessions give you hands-on insight into using social media as a promotional tool. Each topic is introduced by an expert from the field of arts and culture.
The sessions involve round table discussions in which everyone has a voice. Make the most of this opportunity and ask everything you ever wanted to know but were afraid to ask!
When you buy your ticket, you can choose two 45-minute sessions, held in succeeding rounds. The practical sessions are limited to 15 participants; the critical sessions have no maximum and are available to all. Get your ticket early to ensure a place in your preferred sessions. Upon arrival, you receive a special sticker informing you where to go during the evening. If you buy your ticket at the door, you will likely be enrolled in the critical sessions.

Timetable
19.00 Doors open
19.30 Plenary introduction
20.00 Round 1: Session A and C
20.45 Round 2: Session B and D
21.30 Plenary round up of the evening

Ticket for all rounds: € 7,50
Order your ticket here

Round 1
Choose from one of the following:
A. Instant Image (critical)
Expert: Jason Page
Hypes, trends, and blatant consumerism inform visual style both online and offline. How do you find your own way in this millennial pink tsunami?
Does my work photograph well? How much share-ability does my work have? Can social media be used as a platform and medium for presenting and making art?
C. Making Money (practical)
Expert: Matthijs Booij
Social media can offer you a way to get beyond the exposure sandwich and earn some real hard cash. How about securing your pension plan through a website or selling your work via an online art platform?
What are the earning models in the social media era? What are creative ways to earn money online?

Round 2
Choose from one of the following:
B. Gatekeepers (critical)
Expert: Manique Hendricks
The sheer amount of online visual production and presentation calls for online curators to be increasingly proactive in what they select and present – will they become new gatekeepers of taste? Is their role different, i.e. more inclusive, than those curating in traditional (physical) spaces?

Who decides what is liked? How is art validated online? Are art institutions necessary for validating the quality of art online? Does the accessibility to online communities make the IRL art world more inclusive?

D. Copyright (practical)
Expert: Maarten Brinkerink
It sure was a trending topic when Zara knocked-off Tuesday Bassen’s illustrations for their new fashion line. Unfortunately, this is, by far, not the only case of uncredited copying by large corporations. Sharing your work online is one of the internet’s assets, but how do you make sure your work is shared and used in a way you like?
What are new ways of controlling your share-ability online? Is copyright an outdated concept? How do you balance copyright infringement, remixing, and open access?

Art Work Pays Off is part of Wallpaper, the all-inclusive, open-call project by MAMA and Art Baby Gallery. Looking to claim a space in the IRL art world? We feel U. Submit your work online at wallpaper.showroommama.nl

 
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